Twitter Overtakes Facebook as Most Popular Social Network Amongst Teens
Piper Jaffray just completed its 26th semi-annual "Taking Stock with Teens" market research project and one of the things the firm found was that the "popularity of Facebook is waning" among this text-happy group, at least as it pertains to which social network has the strongest influence over their purchase decisions.
Over half the teenagers surveyed said social media plays a role in what they purchase with Twitter being the biggest influence. It used to be Facebook that had the most influence with 42 percent citing Mark Zuckerberg's social playground as the most important source a year ago. However, that number dropped to 33 percent six months ago and is now down to 23 percent.
Interestingly, Instagram isn't far behind Twitter in popularity. It was easy to criticize Facebook for spending $1 billion acquiring the photo sharing app, but perhaps it was worth every penny if it means retaining its teenage auidence.