Toys R Us Gets Into Digital Content Business With New Online Movie Service
Users looking to stream or download will find something to love here, and it'll event feature new movie releases the same day they hit retail store shelves and television shows the day after they air, with no subscription required. Toys R Us Movies also offers select new releases before they go on sale, such as DreamWorks Animation's Madagascar 3: Europe's Most Wanted, which has been made available for digital download nearly two weeks before the DVD is available in stores. Once customers select movies or television shows from Toys R Us Movies, they can be downloaded and stored in their personal Toys R Us Movies library for future viewing. For offline viewing, a download player is offered for PC users at this time.
Starting this week, suers can stream content from the site on PCs, Macs and Flash-enabled products, and the company will be expanding it to additional web-enabled devices in the coming months, including Blu-ray players, televisions, tablets and more. High-definition content will also be made available in the near future. As for mobile? iOS and Android apps are coming this fall.