TomTom Touts New Safety Features

Personal Navigation Devices are great for getting from point A to point B, but what about keeping you safe? It's a major concern, of course, and TomTom is working to make it even more of a priority. The company has this week revealed their Active Driver Feedback and WEBFLEET OptiDrive, two new features focused at further increasing TomTom’s safety and efficiency benefits for businesses.

Active Driver Feedback promotes safe driving by providing drivers immediate feedback on their driving performance via their TomTom PRO navigation devices, while WEBFLEET OptiDrive gives business management an easy tool to help their drivers drive more safely and in a greener way. We're told that both features will become available in Europe during the course of Q2 2011, and that a subscription to TomTom WEBFLEET is required. Further details are below, and we're hoping similar features roll out to North Americans soon.

TomTom Makes Driving Safer with Active Driver Feedback

AMSTERDAM--(BUSINESS WIRE)--TomTom today announces Active Driver Feedback and WEBFLEET OptiDrive™; two new features focused at further increasing TomTom’s safety and efficiency benefits for businesses.

    “We believe that empowering drivers is a key success factor in promoting a safe driving policy”

Active Driver Feedback promotes safe driving by providing drivers immediate feedback on their driving performance via their TomTom PRO navigation devices. WEBFLEET OptiDrive™ gives business management an easy tool to help their drivers drive more safely and in a greener way.

“We believe that empowering drivers is a key success factor in promoting a safe driving policy” said Thomas Schmidt, Managing Director of TomTom Business Solutions. “The active feedback functionality truly puts the driver centre stage in the quest by businesses to improve safety and efficiency on the road.”

Both new features tackle the issues of fuel efficiency, driving style, idling and speeding.

Active Driver Feedback features include:

    * Fuel consumption information displayed in the status bar
    * Driver prompts when speeding, harsh steering and breaking, and idling
    * EcoStatistics menu providing the driver with a summary of their performance by trip, day or total


Tags:  GPS, navigation, TomTom, Nav
Via:  Business Wire
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