T-Mobile's iPhone 5S Promotion Throws BlackBerry Under the Bus
John Chen, BlackBerry's new sheriff in charge, didn't take kindly to the promotion, saying in a blog post that he was "outraged" by T-Mobile's behavior
BlackBerry CEO John Chen was "outraged" over T-Mobile's iPhone 5S promotion.
"Late last week, T-Mobile emailed an offer targeting BlackBerry users on its network asking them to switch their BlackBerry devices to a competitor’s smartphone... I can assure you that we are outraged too," Chen said. "What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion."
Some BlackBerry's customers felt slighted by the promotion as well and took to Twitter to voice their displeasure. All the complaints didn't fall on deaf ears -- T-Mobile reiterated in a statement that it still carries BlackBerry phones and "as an additional courtesy to our BlackBerry customers, we will begin offering free expedited shipping of BlackBerry devices by Friday." T-Mobile also apologized for the "confusion."