T-Mobile Sues AT&T, Says Aio Wireless Brand Stole Its Magenta
The suit claims that AT&T chose the color in order to steal away and confuse T-Mobile customers. That sounds patently absurd to us, but then again, the letter of the law may see things differently. The suit also suggests that AT&T launched Aio specifically to combat T-Mobile's "Simple Choice" plans, but again, that sounds absurd; it takes years to develop a plan to launch a new carrier.
T-Mobile said in its complaint: "AT&T's subsidiary's use of magenta to attract T-Mobile customers is likely to dilute T-Mobile's famous magenta color trademark, and to create initial interest [and] confusion as to the source or affiliation of AT&T's subsidiary's business."
Wilder still, Aio's logo actually uses a deeper shade of purple, and does not match T-Mobile's magenta. It's likely that the suit will be tossed out because the colors literally do not match up, but at the very least, it's cute to see two previous lovebirds bickering like crazy now that they're rivals again. Don't you two have more important things to worry about... like network speed, reliability, and coverage area?