Tim Cook Sacked By Salty Internet Trolls For Showing Lack Of iPhone Super Bowl Photography Skills
However, Apple CEO Tim Cook proved last night that the person actually taking the picture is just as important as the actual camera hardware. A lucky Cook found himself on the field at Levi’s Stadium following the Denver Broncos’ 24-10 win over the Carolina Panthers, and whipped out his iPhone to take the following picture, which he posted to Twitter:
Colorado Rocky Mountain High congrats @Broncos! pic.twitter.com/3l3gpqWaKj
— Tim Cook (@tim_cook) February 8, 2016
We can say with certainty that this definitely wouldn’t quality for the “Shot on iPhone” campaign given how blurry and out of focus it was. In Cook’s defense, none of us are infallible -- we all take blurry shots from time to time no matter which camera we’re wielding. However, Cook’s critical mistake as the head of such a high-profile company like Apple was actually posting the image on such a visible social media platform.
As you can expect, the criticism came swiftly, with many Twitter users openly mocking Cook:
@tim_cook @Broncos bruh that's the best photo you could take?
— Joe Eich (@joeeichinger) February 8, 2016
@tim_cook @Broncos I don't think shot is going to make in the shot with #iPhone compaign.
— nomadofwaves (@nomadofwaves) February 8, 2016
And for my personal favorite:
New iPhone campaign starring @tim_cook pic.twitter.com/BXXxGsOV5h
— Soju Boy Tell 'Em (@andykoh_) February 8, 2016
To Tim’s credit, he got it right with the second Super Bowl 50 photo that he posted via his Twitter account:
Congrats @Millerlite40 Peyton Manning @Broncos Amazing season. pic.twitter.com/3RfQml832C
— Tim Cook (@tim_cook) February 8, 2016