They're Not Dolls! They're Action Figures!
Though the unsuccessful film development helped bring the two companies closer together, Fox's licensing division has a longer relationship with Microsoft. It handled similar duties for "Perfect Dark Zero" and "Kameo: Elements of Power," two Microsoft-published games that came out in late 2005 in conjunction with the launch of the Xbox 360.
"Those two games established our relationship with them as a licensing agency, and those conversations continued during the same time that a 'Halo' film was in development here," said Elie Dekel, exec VP of domestic licensing for Fox.
He added that Fox's licensing division focuses primarily on teens and young adults instead of kids, as some other studios do, which makes "Halo" a good fit.