The Writers Are On Strike. Let's Watch YouTube
The on-going writers' strike has meant that many popular programs are currently off-air in the US and, according to Nielsen Online, this has seen Americans turn in large numbers to online alternatives.
Its figures show that YouTube's audience was up 18% in the two months after the strike started, and newer video-sharing sites such as Crackle have also experienced unprecedented growth.
In September and October, Crackle enjoyed an audience of 1.2m users which doubled to 2.4m in November and December, it found.
"That is greater growth than you would normally see in such a short period and the strike could be a possible factor," said Nielsen analyst Alex Burmaster.
Increased access to high-speed digital connections is helping too. But demand for something to look at drives people to the web. That volume is encouraging more people to start online video websites. That's having the effect of increasing the number of amateur video makers. You guys in Hollywood keep fighting over money. We'll make our own fun.