The New York Times Completes Its Paywall
End users can read 20 articles per month on the site. Pass the limit, and you are asked to subscribe to be able to read more, via a pop-up message. As you close in on the limit, as well, you should see a pop up that tells you that you are nearly at the limit.
As the Times said earlier, there are loopholes through the paywall, including clicking through articles via Facebook or Twitter. Additionally, users can access five articles daily, each found through five different search engines (AOL, Bing, Google, Yahoo, Ask), for a total of 25 additional articles per day (with a little work).
This goes to show that the NYT isn't after the light reader. Rather, it is interested in the heavy readers, and not even those who frequently arrive at the site via a search or a social networking link, which is the way many people arrive at the Times.
The Digital Subscription details are:
- $15 for four weeks of access to NYTimes.com and a mobile phone app.
- $20 for four weeks of access to NYTimes.com and its iPad app.
- $35 for four weeks of access to all of the above.
Since it was made clear when the details of the program were first announced that Kindle subscribers would not have access, it seems the two parties have come to a deal since then. It’s unclear if Barnes & Noble has come to a similar agreement with the NYT with regards to its ebook reader, the NOOK.