Tablets Top Holiday Shopping Lists for One Third of US Consumers
That's according to a new Ipsos poll conducted for Reuters, which found that lower priced tablets are likely to rein supreme. In fact, some 22 percent of those who said they plan on buying a tablet this holiday season also indicated that they're planning to cut back spending on other holiday purchases in order to afford a slate.
Apple's full-size iPad remains the top choice among potential tablet buyers, a new poll reveals.
If you're thinking that doesn't bode well for the iPad mini, you're right. Even though tablet shoppers are finding ways to save money for these high-tech toys, only 8 percent of survey respondents said the iPad mini is their first choice. Incidentally, that happens to be the exact same percentage who said they plan to buy a Surface tablet from Microsoft (of which we recently reviewed).
"There has been a lot of controversy about the fact that the iPad mini is $329, that the price might not be right," said Jharonne Martis, director of consumer research for Thomson Reuters.
Apple needn't sulk at the news, however, as a quarter of respondents planning to pick up a tablet indicated that the full-size (and more expensive) iPad is their first choice, followed by the Kindle Fire and Nexus 7 both attracting 15 percent of the votes.