Survey Suggests Repairability of Electronics Gadgets Affects Brand Loyalty
So suggests a new consumer survey by iFixIt. The repair site pinged over 13,200 users and asked them a variety of questions. One of the more interesting findings is that a whopping 95 percent indicated a successful repair makes them more likely to buy another product from the same manufacturer. That wouldn't mean a whole lot if repairability didn't play into the purchasing decision, but 93 percent said it's an important consideration when buying a new device.
Image Source: iFixIt
Granted iFixIt readers are likely ahead of the curve when it comes to do-it-yourself (DIY) repair, but it's perphaps eye-opening that nearly every single respondent would buy another device from the same manufacturer following a positive DIY repair experience.
Another interesting discovery is that users are most comfortable fixing a PC, which ranked higher than fixing a bike. The iPad ranked lowest on the comfort scale.