Survey: Mobile Users Want Unlimited Data (Duh!)
"Unlimited data plans could become a major source of differentiation, attracting customers and giving still-unlimited carriers a subscribership boost," said Sandford Bernstein analyst Craig Moffett. "At the same time, however, carriers who maintain unlimited pricing in the face of AT&T's move to usage-based pricing could self-select to the heaviest users, impairing future profitability."
As it stands, Verizon is still championing unlimited mobile data for $30/month, but for how long is anyone's guess. Rumors continue to persist that Apple's iPhone is headed to Verizon, likely in early-to-mid 2011, and should an influx of subscribers follow suit, that could change. In fact, Verizon has already stated that it won't offer unlimited data plans for users on its LTE 4G network once compatible smartphones trickle out next year.