Starbucks Leading The Mobile Payment Parade: 10% of US Transactions Involve Smartphone
Mobile payments on the whole have struggled in the United States. Google Wallet has been all but a dud, and while Square is doing well, that still involves a physical credit card for most purchases. Starbucks, however, seems to be on its own planet. A new report suggests that 1 in 10 purchases made at Starbucks (U.S.) now involves a phone. That's right: 10% of all Starbucks transactions in the United States are completed with a phone.
Starbucks, to its credit, has been pushing mobile payments, and the Starbucks app makes it easy to pay using rechargeable Starbucks gift cards. But again, why are people doing it? The reward program is hardly awe-inspiring, so perhaps it's just easier? Or perhaps it's just the typical Starbucks crowd being more willing than most to give new technology a chance. Either way, it's interesting to see a cafe pushing mobile payments in a way that most other retailers could only dream of, even without heavy incentives to use it.