Shrek, Kung Fu Panda Pounce on Netflix as Part of Multi-Year DreamWorks Deal
The agreement marks the largest deal for original first-run content in Netflix history, and is also the first time DreamWorks Animation's characters will be introduced into the television market as a branded collected, Netflix says. It includes over 300 hours of new programming, including brand new shows inspired by familiar characters and movies like Shrek, Madagascar, Kung Fu Panda, and How to Train Your Dragon.
Image Source: Netflix
"DreamWorks Animation is a valued partner in our global efforts to provide families the most engaging stories delivered however, whenever and wherever they want," said Netflix Chief Content Officer Ted Sarandos. "This deal represents a major expansion of what's already a phenomenal relationship, allowing us to bring beloved DreamWorks characters to the 40 countries where Netflix operates and setting the stage for us to innovate together as we expand into new markets."
The first series is expected to begin airing in 2014. In addition, Netflix will gain exclusive streaming access to feature films such as The Croods, a titled that grossed more than $575 million at the box office.