RIAA To Include Digital Streams In Counts Toward Gold & Platinum Albums
56 titles, encompassing songs from dozens of music labels and spanning many musical genres, are included in the inaugural certifications for the newly expanded Digital Single Award. Specifically, the RIAA is awarding 11 Gold, 18 Platinum and 27 multi-Platinum new “combined” Digital Single Awards counting both downloads and streams. This includes streams from on-demand services like MOG, Muve Music, Rdio, Rhapsody, Slacker, Spotify, Xbox Music and others, plus video streaming services like MTV.com, VEVO, Yahoo! Music, YouTube and more.
It's a huge step in acknowledging that the universe is changing, and the way we consume digital content is as well. One has to wonder how long before the majority of streams override the majority of physical purchases en route to a Gold album -- can't be long now, uh?