Rhapsody and Ford Become Driving Buddies on Internet Music Highway
According to Bloomberg, Rhapsody's service will be piped through Ford's Sync-enabled cars and trucks. Listeners will be able to manipulate their music using voice commands, physical buttons on the steering wheel, and through their mobile devices, such as smartphones and tablets.
"Our customers see the limitations of terrestrial radio and Sirius XM satellite radio," Jon Irwin, president of Rhapsody, told Bloomberg in an interview. "They want full access to their music in the car."
The collaboration may not stop with Ford. Irwin said Rhapsody is in talks with other automakers in what is fast becoming a new battleground for streaming music. Pandora, for example, is already available in 75 different automobile models.