RadioShack And Target Let Mobile Partnership Lapse
Since October 2012, RadioShack had been renegotiating the terms of the relationship with Target to establish an agreement that would be profitable to both companies. Not surprisingly, no new deal was hammered out. It's unclear what this means in the greater sense for RadioShack. Target will obviously be just fine, as it does way more than just sell electronics, but RadioShack seems to need these partnerships to get its face into the eyes of consumers. You have to wonder if RadioShack won't regret this in a few years, but hindsight is one of those things that only serves to bite you after the fact.