Polaroid Makes A Comeback: New One Step Cameras Coming Next Year
In an announced made this week in Hong Kong, Summit Global is looking to take advantage of its 5-year license agreement for use of the Polaroid Brand by introducing a few new products in 2010, and yes, vintage/retro lovers should take notice. For starters, that film-based one-touch camera that made the company famous (you know, "shake it like a Polaroid picture") is getting a refresh, and the One Step Camera will still rely on actual film. If all goes well, the cam should hit the market in mid-2010, with color and black-and-white film available.
Also, Summit Global stated that a Polaroid TWO model would also land next year, describing it as the "digital version of the traditional camera that produces instant digital photos." We're pretty attached to our DSLRs at this point, but we can't help but be excited about this. If for nothing more than novelty's sake, we'll be thrilled to see new Polaroid cameras on the shelves. They always said history repeated itself, right?