Plants vs Zombies 2 Downloaded Nearly 25 Million Times, Underscores Appeal of Freemium Model
"Plants vs. Zombies 2 has smashed records and been downloaded nearly 25 million times by players around the globe," PopCap Games bragged in a blog post. "Downloads for Plants vs. Zombies 2 have exceeded total downloads for Plants vs. Zombies, the original favorite from 2010. Our fans have been loving the sequel, giving it an App Store rating of 4.5/5 stars."
That's an impressive figure for a title that's barely been on the market for a week. What it boils down to is massive incentive for developers like PopCap Games to go the freemium route rather than charge a nominal fee for a casual title. Not all of those 25 million downloads will translate into in-game income, but you can bet there will be some big money made.
Plants vs. Zombies 2 is free to download, though you can spend money upgrading your defenses. You can buy individual plants for $3 to $4 apiece, buy coin packs, and more. One of the top in-app purchases on iTunes is the 20,000 pack for $10.