Paramount: Meet Blu-ray. HD DVD: Meet Towel
Warner's decision last week to throw its weight behind Blu-ray saw it join Walt Disney, 20th Century Fox and Metro-Goldwyn-Mayer as backers of the Sony format.
The Warner move gives Blu-ray about 70 per cent of Hollywood's output, although the format's grip on film content will increase further when Paramount comes aboard.
It is unclear whether DreamWorks Animation has the same get-out clause in its contract with the HD-DVD camp. However, Paramount and DreamWorks have a close relationship, with Paramount distributing DreamWorks Animation films.
Blu-ray is backed by Sony, so it looks like they're not going to get left holding the obsolete format bag this time. The CEO of Sony offered an olive branch to rival Toshiba, saying he'd be "open to dialogue," which is corporate speak for: would you like to buy a license for our format? The competitors had better come to some arrangement soon and start getting the general public to buy into the high-definition format in larger numbers, or it's likely to be obsolete before the majority of people even adopt it.