Panasonic Ties Up Avatar 3D Blu-ray Rights Until 2012
That information (about Panasonic's exclusivity rights, not the end of the world) comes courtesy of T3.com, which claims Panasonic confirmed the deal. If true, it would seem movie studios -- and in this case, Twentieth Century Fox -- are shooting themselves in the foot in promoting 3D. Movie makers have been trying to shove 3D content down our throats for decades, and it was Avatar that really prompted the current 3D frenzy, so it seems counterproductive to lock it down to an exclusivity deal until 2012. Or maybe Twentieth Century Fox is buying itself a little insurance in the form of a lucrative distribution deal in case this whole 3D thing turns out to be a temporary fad, one that fizzles by the time 2012 rolls around.
In any event, if you want to purchase Avatar on 3D Blu-ray, your options are limited. You can snag an overpriced copy from Ebay or Craigslist, claim your free copy with the purchase of a qualifying 3D TV set from Panasonic, or pick up a $400 3D Ultimate Pack (currently marked down to $360), which includes the aforementioned movie and two pairs of active shutter 3D glasses.