Orbitz Starts Directing Mac Users to Pricier Lodging
Orbitz reportedly discovered that people using a Mac tend to spend nearly a third more on hotel reservations, and with that being the case, it made the decision to beam pricier lodging options to those who visit its website on a Mac versus a Windows-based PC.
According to Orbitz's own research, Mac users are 40 percent more likely to book a four- or five-star hotel than non-Mac users, and usually end up spending $20 to $30 more per night on lodging. It's an interesting observation, made even more so by Orbitz's decision to show Mac users different options than everyone else.
Could Orbitz be setting a trend? It's too early to tell, but as of right now, competitors like Expedia, Priceline, and Travelocity aren't tailoring hotel reservations to a person's operating system.