Over the last couple of days, there have been some rumblings around the web that NVIDIA is planning to drop the price of their recently launched GeForce GTX 260 and GTX 280 cards in response to AMD's potent, and more affordable, Radeon HD 4800 series. The actual numbers quoted have varied, but today we heard some news directly from multiple NVIDIA board partners that pricing on the GeForce GTX 280 may actually be dropping to as low as $499--a significant drop from the $649 launch price. Unfortunately, we were unable to confirm a price for the GTX 260, but we suspect it will hover somewhere around the $299 - $339 price points to better compete with the Radeon HD 4870.
Upon hearing the MSRP for the GTX 280 could drop to $499 from one prominent board partner, we called others and, while not all would confirm the actual number, some said that it "may be a little higher, or potentially even a little lower" (than $499), but that something was definitely in the works. We'll keep you posted if we find out anything more concrete. In the mean time, you might want to hold off for another week or two, if you have an itchy trigger finger for that GeForce GTX 280 you've been coveting. It could pay handsomely to have a bit more patience.