Nokia Closing Two US Flagship Stores, To Focus On Carrier Sales
To that end, the company has decided to shut down its two flagship retail locations in America. The news comes just days after hearing that its London store would also be closing, and Nokia is suggesting that the closings are part of a larger reorganization going on. As of now, Nokia is trying to figure out how to regain the market share that it has lost, and moreover, how to really gain ahead of its rivals moving forward. Evidently, it has decided that it doesn't need retail stores in Chicago and New York in order to do so. Some folks are suggesting that the stores are simply too costly to operate compared to the sales they make, but some argue that these stores were a visual for the company that will now vanish. Basically, their store was a billboard, and with that gone, fewer people will stop and really think about owning a Nokia handset.
Nokia is also considering (at least purportedly) dealing more with US carriers. In other words, you'll see more Nokia phones available for less on contract via AT&T, T-Mobile and the rest of the gang. We suppose it's a move that Nokia had to make to be important in America. In Europe, people have no problems shopping for phones alone, but it's a different world here. Let us ask you: would you rather pay more up front for a phone if you didn't have to be tied to a carrier? Or do you adore the up-front discounts?