Yesterday we brought you a story about Apple and NBC Universal apparently having a spat over prices, and we've just uncovered a bit more information that casts a new light on the decision making process over at NBC Universal:
“NBCU contends that Apple’s pricing is more about hardware than content: “It is clear that Apple’s retail pricing strategy for its iTunes service is designed to drive sales of Apple devices, at the expense of those who create the content that make these devices worth buying.”
While Apple has said it will stop selling NBC shows next month, NBCU says that it not the case: ”We want consumers to know that all our returning series, including new episodes, will be available on iTunes through the remainder of the contract, which expires in early December. Our content is also available on NBC.com, Amazon.com, and the soon-to-launch hulu.com.”
He’s not saying how NBCU plans to make Apple follow through but he also left room for a resolution before the contract expires.”
In other words, it looks like they're going to cut out the middleman and sell directly from 2 of their own services. No, NBC doesn't own Amazon, though the company may or may not have investments in Amazon.com, but they do own a major stake in Hulu.com, despite the press releasing making it seem like it is a third alternative.
How long will it be until NBC pulls the plug on Amazon.com and cuts out the last middleman?