NBC Details Olympics Coverage: Over 5,000 Hours, All Online*
The networks of NBCU will provide coverage of all 32 sports and all 302 medal competitions, and NBC will broadcast 272.5 hours of London Olympic coverage over 17 days. NBCOlympics.com will live stream every event and sport for the first time ever. In all, the site will live stream more than 3,500 total programming hours, including the awarding of all 302 medals. NBCOlympics.com will live stream NBCU cable channels NBC Sports Network, MSNBC, CNBC and Bravo, but they will only be available to authenticated cable, satellite or telco customers. That's a big "but." But honestly, it's not unexpected. The same kind of "gotcha" is present with HBO Go and plenty of other online outlets.
Either way, it's good to see the Olympics getting so much online coverage. Clearly, cord-cutting is going on, but you better keep it connected if you want to view online. A strange paradox, indeed.