T-Mobile To Offer Free One Week iPhone 5S Test Drives
"The way this industry forces Americans to buy wireless is completely, utterly broken. I’m here to tell you there’s a better way," declared John Legere, T-Mobile CEO and President. "While the carriers ask you to buy blind, the Un-carrier gives you transparency. Our network kicks ass, and now people can experience for themselves what a data-strong network can do with T-Mobile Test Drive."
According to T-Mobile, the U.S. wireless industry has one of the highest buyer's "remorse rates" with nearly half -- 46 percent -- of wireless customers admitting to wanting to leave the carrier they signed up with. One in 10 take it a step further and actually jump ship within the first 30 days of making a switch.
T-Mobile's various Un-carrier strategies have been working, at least in terms of gaining subscribers. The wireless carrier added 2.4 million customers in the first quarter of this year, more than AT&T and Verizon combined. That success hasn't necessarily translated over to T-Mobile's balance sheet, though the company is on the verge of being bought out by Sprint for around $32 billion.
As for test driving an iPhone 5S, T-Mobile will begin offering the option starting this Monday, June 23. If you're interested, bookmark www.t-mobile.com/testdrive and check it next week.