Logitech Sells 100 Million Mice in 19 Years, Starts A Revolution

Ever had to deal with a mouse problem? Those guys can multiply like no other. And funny enough, so can mice that you move cursors around with. Logitech, who has become a staple in the mouse industry, introduced their first wireless mouse in 1991. Nearly 20 years later, they have shipping 100 million of them. Not bad, not bad at all.

By our math, that's over 5 million mice per year, and that's nothing to sneeze at. Wireless mice are big business today, with just about every mouse maker in the world having at least a few wireless options. Logitech's first one was RF-based, and today, the company has made connections even simpler with 2.4GHz Unifying technology.

Here's the most shocking part: Logitech's first wireless mouse retailed for $150. Yes, $150! It's hard to believe nowadays, when mice can be found for as low as $10 or $20. Logitech's cheapest wireless mouse today is $24.99, and it's no slouch. So, we'll throw another party 19 years from now when they sell 200 million, right?

 Logitech Ships 100 Millionth Wireless Mouse

Introduced First Wireless Mouse in 1991, Continues Innovating for Way Computers Used Today

FREMONT, Calif.--(BUSINESS WIRE)--Today Logitech (SIX:LOGN) (NASDAQ:LOGI) announced the shipment of its 100 millionth wireless mouse. Logitech introduced the world’s first radio-frequency (RF) based mouse for computers in 1991, initiating a revolution that transformed wireless technology from an industry novelty to a core part of today’s computing experience.

    “Logitech mice have played an integral role in improving the computing experience for millions of people, and our wireless mice build on that heritage”

“Logitech mice have played an integral role in improving the computing experience for millions of people, and our wireless mice build on that heritage,” said Rory Dooley, Logitech senior vice president and general manager of the Control Devices business unit. “Today, our wireless mice deliver a robust feature set combined with unparalleled ease of use and precision. And the new mice we offer in a variety of colors and patterns provide consumers with an element of self expression while they use their laptop and mouse to seamlessly navigate their favorite content.”

Logitech chose RF technology in 1991 to improve on line of sight constraints associated with the infrared (IR) technology found in previous generations of wireless peripherals. Unlike IR, RF technology lets you orient your mouse in any direction without worrying about the position of the receiver – you could place it behind your computer or even under your desk to eliminate clutter. Since that time, Logitech has continued to improve the consumer experience with wireless innovations such as the tiny nano-receiver and Logitech® Unifying technology that delivers faster and more reliable 2.4 GHz connectivity.

The Logitech® Unifying receiver delivers Logitech® Advanced 2.4 GHz connectivity in a receiver that is small enough to stay in your laptop when you’re on the go. Plus, you can easily add up to 6 Unifying ready products to one receiver so you don’t fill up your computer’s USB ports. Logitech’s Advanced 2.4 GHz wireless connectivity keeps you connected with virtually no delays or dropouts at a range of up to 10 meters. And it includes 128-bit AES keyboard encryption—one of the highest levels of security available, so your information is protected as it travels from peripheral to computer.

While Logitech’s first wireless mouse had an MSRP of $150, the company now offers wireless mice with 2.4 GHz technology in the tiny leave-in nano-receiver, for as little as $24.99. This sharp reduction in price combined with Logitech’s advancements in wireless innovation make our wireless mice a compelling purchase for computer users around the world. For more information about Logitech wireless mice, please visit www.logitech.com/mice. 

Via:  Business Wire
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