Isis Mobile Payment System Launching In Utah
How will this fare against the growing competition from Google, Visa and Mastercard (among other outfits)? Hard say, but there's some serious firepower backing this initiative. Isis, which announced its formation in mid-November 2010, is focused on bringing mobile commerce to Salt Lake City using mobile phones to make point-of-sale purchases through the use of near-field communication (NFC) technology. The Isis system will evolve to offer customers a highly secure and convenient way to pay, redeem coupons and store merchant loyalty cards, all with the tap of their phone. In other words, NFC is still at the heart of this, but a lot of the backend stuff may be different. The initial program will allow users to use Isis-enabled mobile phones to make point-of-sale purchases at retailers across the Salt Lake City area and on UTA transportation.
Let the price wars begin in the pricing industry...or something to that effect.