iPad Mini Lines Form in Sandy's Wake
Several hundred people stood in line at the 5th Avenue location, somewhere between 500 and 600 in all, according to reports, and they were all hoping to go home with an iPad mini device. Apple began taking pre-orders online on October 26, and it didn't take long to sell out of its initial stock. At present, Apple's still quoting "Available to ship" times of "2 weeks" for the Wi-Fi models, and "Mid-November" for the Wi-Fi + Cellular SKUs.
The iPad mini is Apple's attempt at competing with the Nexus 7, Kindle Fire HD, Nook HD, and other similarly sized tablets that have been eating into the 9.7-inch iPad's market share. Unlike those other tablets, however, the iPad mini starts at $329, a full $130 more than the competition. Apple feels the price is justified based on brand recognition, a larger size display (7.85 inches versus 7 inches), overall design, and iOS ecosystem.