iPad Holiday Web Browsing Share Drops Significantly Due To Android Competitors
To say that the iPad is still the most-used tablet for Web browsing is an understatement--the device is currently used for 78.86% of traffic--but before the holidays, it had 86% of Web traffic, which is a decline of 7.14%.
Meanwhile, people started using other tablets much more; the Kindle Fire (3.03%), Samsung Galaxy tablets (1.38%), Google Nexus tablets (0.92%), and Microsoft Surface (0.17%) all saw increased Web usage over the holiday season.
Chitika chalks up a certain percentage of that change to people using their shiny new toys while on holiday vacation and expects the numbers to plane out a bit in the new year, but the firm believes the iPad will only rebound to about 80% of Web traffic.
These numbers aren’t at all surprising; while the iPad remains a superb device, those things are pricey, and there’s a glut of very fine and often much less expensive Android and Windows tablets flooding the market that will undoubtedly continue to bite into Apple’s dominant market share.