Hulu Plus iOS App Ditches In-App Marketing, Upon Apple's New Rule Request
Now, Hulu's getting prepared for the switchover, which occurs in just over a week. The company has subtly removed an external link on the Hulu Plus iOS app that previously led people to hunt for Hulu Plus subscription pages. Now, it operates without a link at all. That means that Hulu cannot advertise their external website to get access; people will just have to figure it out. It's a tough call; comply with Apple and risk losing eyeballs, or comply with Apple and start cutting off 30% of your revenue stream.
We doubt Hulu's the only company working through an app alternation right now, and if you're one of those developers...best get cracking!