HP's Defunct and Failed TouchPad is No. 2 Tablet Behind iPad
"If you look at the tablet market without Apple there are a number of high-profile brands vying for that number two spot," said Stephen Baker, vice president of industry analysis at NPD. "According to NPD’s Consumer Tracking Service, 76 percent of consumers who purchased a non-Apple tablet didn’t even consider the iPad, an indication that a large group of consumers are looking for alternatives, and an opportunity for the rest of the market to grow their business."
HP slipped into second place by claiming a 17 percent share of the tablet market, enough to edge out Samsung (No. 3) with 16 percent. Asus (No. 4) snagged 10 percent of the market, and Motorola (No. 5) grabbed a 9 percent slice of the pie that's dominated by Apple (No. 1).
Tablet makers take note, there's definitely a market for non-iPad tablets, you just have to find the right price point. It will be interesting to see if either Amazon (Kindle Fire, $199) or Barnes & Noble (Nook Tablet, $249) have done that.