Google Not Launching A Social Network
The news emerged at the South by Southwest conference in Texas. Google’s Chris Messina, who was rumored as being one of the frontrunners to lead up Circles, confirmed that he didn't know what any of the rumors were about, essentially putting to rest any real hope that Google would be entering the social networking world. In fact, it was straight-out confirmed that Google had no interest in launching a social network: not today, not next year.
It's likely that Google will continue to integrate social networking into their products, and things like Latitude already keep tabs on what you're up to or where you're at so long as you opt-in. But at this point, attempting to rival Facebook just feels like a waste of energy, even if you're as mighty as Google.