Gogo Vision Could Put New Movies In Flight Before Cinemas
The deal involes Magnolia Pictures, and it's being used to highlight Gogo Vision, a new in-flight streaming technology. The content will include pre-theatrical and theatrical release titles, which is a first for Gogo. Gogo Vision allows passengers to rent movies and television shows and stream them to their own Wi-Fi enabled devices. Passengers can select from a library of more than 100 programs from major Hollywood studios. Renting videos through Gogo Vision starts at $3.99 for a movie and $.99 for a TV show. For passengers who don't finish their program onboard the aircraft, Gogo Vision has a resumption of play feature that allows passengers to finish watching their program on the ground for a 24-hour period on the same device on which they rented the movie or television show.
"We continue to enhance and improve the offerings that passengers can find on Gogo Vision," said Gogo's chief commercial officer, Ash ElDifrawi. "Magnolia has a strong history of bringing cutting edge and compelling content to market. Having pre-theatrical and theatrical releases available to passengers is a first for Gogo and it will help assure that there's always something fresh and exciting for passengers to watch when they use Gogo Vision."
We suspect that even more deals like this will follow suit; perhaps the so-called "friendly skies" are truly getting friendlier… at least for technology lovers.