Ex-Apple Chief John Sculley Considering BlackBerry Acquistion
Sculley isn't the only suitor. Company co-founders Mike Lazaridis and Doug Fregin are considering a buyout, and Fairfax Financial Holdings Ltd. CEO Prem Watsa made a preliminary offer of $4.7 billion to acquire BlackBerry.
The Canadian handset maker has struggled to regain relevancy in a market place that's now dominated by Apple (iOS) and Samsung (Android). New handsets and a revamped mobile OS, BlackBerry 10, both failed to generate the kind of excitement and sales the company had hoped, leading company executives to consider a sale.
On paper, Sculley seems like an intelligent fit. He ran Pepsi and spearheaded the Pepsi Challenge campaign that challenged Coca-Cola drinkers in the 1980s, and perhaps more importantly, he believes in BlackBerry's potential.
"The only thing I would say is, I think there’s a lot of future value in Blackberry," Sculley told The Globe and Mail in an interview. "But without experienced people who have run this type of business, and without a strategic plan, it would be really challenging . Whoever buys it would have to have a strategic plan that was credible and could succeed, and they would want to have an experienced team that would be able to implement that plan."