ETA Brings Together Mobile Payment Giants To Form Single Committee
The ETA's committee seeks to "guide emerging mobile payments," and all four of the major US carriers are onboard: Sprint, Verizon Wireless, T-Mobile USA and AT&T. The Mobile Payments Committee will develop and implement industry-wide solutions, and they'll do so with the support of Google, Isis, Verizon, Wells Fargo, Capital One, American Express, Discover, MasterCard, Visa, PayPal, VeriFone, Intuit, First Data, Panasonic and Neustar. That's a rock-star lineup, and it includes just about every company even remotely related to mobile payments. Getting that kind of partnership could mean less fragmentation going forward.
ETA's Mobile Payments Committee will hold its first meeting in late August and hold regular monthly meetings thereafter. It's unclear right now what kind of magic the group hopes to work, but if it can hammer out a widely accepted standard so that every retailer and every consumer is on the same train of thought, that plastic card you know and love may get a lot less use in the coming years.