Despite Early Criticism, Amazon May Sell 12 Million Kindle Fire Devices in 2012
Citi analyst Mark Mahaney thinks Amazon will sell 12 million Kindle Fire devices in 2012, according to AllThingsD. If Amazon is able to do that, it will take 15 percent of the tablet market share away from Apple and generate about $3.2 billion in revenue.
"With an aggressive pricing strategy, an unmatched content cross-sell opportunity, a market-smart form factor, and probable product improvements -- Amazon can own a substantial segment of the tablet market," Mahaney told AllThingsD.
Barnes & Noble might have something to say about all that and will be competing for the same subset of tablet buyers with its $249 Nook Tablet. But does the Kindle Fire really have what it takes to scorch the competition? Stay tuned, we just happen to have one on hand and will be posting our review next week.