Dell Striving To Ship 30 Million Notebooks In 2015
Shipping 30 million notebooks would represent a 40 percent jump in shipments, which shows how serious Dell is about the category. It would also put Dell within striking distance of Lenovo and Hewlett-Packard, the world's number one and two PC suppliers, respectively, in terms of market share (Dell is in third place). Both Lenovo and HP are expected to ship around 32 million to 35 million laptops next year.
There's good reason to believe Dell will hit its goal. Now that Microsoft has finally retired Windows XP, the OEM system builder is seeing increased demand from its enterprise customers. In addition, Dell is seeing a spike in sales from its gaming notebook business, including its Alienware division.
As for this year, Dell is on pace to ship 20 million to 21.3 million notebooks. It's not clear if that figure includes strictly notebook systems or 2-in-1 hybrid devices that function both as a notebook and a tablet.