Cyber Monday? Try Cyber Money-Day!
That’s only the second time the billion-dollar mark has been broken on a single day of spending. The other time? Cyber Monday 2010, when there was $1.03 billion of ecommerce in the U.S.. The difference year-over-year is a remarkable 22% increase.
Drilling down a bit, comScore found that there were approximately 10 million buyers online (also a record) on Cyber Monday, which is 11% more than last year, and that those buyers spent an average of $125 each.
A perhaps unsurprising statistic is that just over half (50.2%) of those dollars spent came from work computers, which is 1% more than last year, whereas 43.2% (a 1.8% decline from 2010) originated from home computers. Just 6.6% came from outside of the U.S.