Cox To Start Selling TiVo Premiere DVRs, Will Others Follow?
But finally, finally, TiVo has what they have needed from day one: a deal with a cable company. It's "just" Cox, which isn't nearly at the top of the cable company heap, but it's a much needed start. The deal means that Cox will begin to promote and provide TiVo Premiere units, and it will offer installation and tech support. That means that TiVo won't have to sell themselves to Cox customers; it'll be an option right from the start. It's also the first-ever integration of Cox On Demand into a retail device, making it a win-win for both companies involved.
Customers will need a CableCARD for access to Cox services, but at least it eliminates the need for Cox's cable service + a standalone TiVo. Now the two are integrated, as they should be. Cox is planning to roll this out across all major markets for an undisclosed amount, and we suspect other cable carrier could follow suit if it proves fruitful.