comScore Notes Holiday Spending Up But Sales Curtailed Due to Short Holiday Calendar
"Our expectations for the online holiday shopping season anticipated that consumers would spend heavily later into the season out of necessity to make up for the highly compressed holiday shopping calendar this year," said comScore chairman Gian Fulgoni. "Unfortunately that was not in the cards, as the final online shopping week saw considerably softer sales than anticipated, including zero billion dollar spending days – although Monday and Tuesday came close."
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Retailers had six fewer days this year to pluck cash from holiday shoppers, and even though overall sales fell short, it wasn't for lack of trying. Online shops offered "heavy" discounts "in an attempt to stimulate consumer demand," but consumers ultimately weren't able or willing to fully compensate for the shortened season.
Given that Microsoft launched its Xbox One console and Sony released its PlayStation 4, it's no surprise that the Video Game Consoles & Accessories category ranked as the top gaining product sector. This was followed by Apparel & Accessories, Consumer Electronics (bolstered by smartphone sales), Computer Hardware, and Home & Garden.