Comedy Central, MTV, Nickelodeon, and Other Channels Will Disappear Tonight due to DirecTV/Viacom Dispute
The latest scrum is between DirecTV and Viacom over an expiring distribution agreement; apparently, the two sides can’t agree on a fair renewal price. Viacom took a swing late last night with a press release announcing that a whopping 26 channels carried by DirecTV were in jeopardy of going dark at midnight tonight if DirecTV didn’t agree to terms. (Viacom pointed out that the expiring deal is seven years old.) DirecTV struck back on Facebook with a post decrying Viacom’s tactics, saying that agreeing to Viacom’s terms would result in a 30% increase in costs to customers.
Daniel Tosh, sucked into the propaganda machine
Both sides appear to have a valid argument against the other, but the larger point is that dumping on your customers isn’t a very smart way to do business. Considering that many users are already considering switching from traditional satellite and cable pay-TV offerings to online-only options (especially in the summer, when most of our favorite shows are on hiatus), it might behoove both DirecTV and Viacom to sort out their differences behind closed doors. It’s in both of their best interests to do so.
Channels in jeopardy of going dark tonight include MTV, Nickelodeon, Comedy Central, BET, VH1, Spike, TV Land, CMT, and Logo. If you want to parse out the situation for yourself, the companies’ respective websites on the issue are whendirectvdrops.com and www.directvpromise.com.