Comcast ‘Xfinity On Campus’ Service Lets College Students Stream TV On Demand Anywhere
Comcast is trying out a little something new this back-to-school season. At select colleges, Comcast will offer its "Xfinity On Campus" service that lets college students watch live TV and On Demand content on their Internet enabled devices, including laptops, tablets, and smartphones while on campus. Students don't have to pay any extra for the service -- it's included with room and board if they're living in on-campus housing.
Starting this fall, Xfinity On Campus will be available at Bridgewater College, Drexel University, Emerson College, Lasell College, and the University of Delaware. In addition, Comcast says several schools will trial the service this fall, including Massachusetts Institute of Technology and the University of New Hampshire.
What's the point? We have to assume Comcast is being compensated through each of the schools where the service is offered, though beyond that, this gives the cable company a way to see just how much online viewing millennials are doing these days. A recent study found that cable companies now have more high-speed Internet customers than they do pay TV subscribers.
"Xfinity on Campus lets students watch TV on their own terms," said Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable. "With this younger generation, more and more viewing is happening away from the traditional TV set and we have evolved our products and services to better engage them. Whether it’s Game of Thrones, Scandal or The Daily Show, Xfinity On Campus offers all the content they want - anytime, anywhere, on any device."
The other upside for Comcast is that it's offering college students the option of upgrading to a selection of premium channels, including HBO, Showtime, STARZ, and the Sports Entertainment Package, which includes channels like ESPN Goal Line.
Starting this fall, Xfinity On Campus will be available at Bridgewater College, Drexel University, Emerson College, Lasell College, and the University of Delaware. In addition, Comcast says several schools will trial the service this fall, including Massachusetts Institute of Technology and the University of New Hampshire.
What's the point? We have to assume Comcast is being compensated through each of the schools where the service is offered, though beyond that, this gives the cable company a way to see just how much online viewing millennials are doing these days. A recent study found that cable companies now have more high-speed Internet customers than they do pay TV subscribers.
"Xfinity on Campus lets students watch TV on their own terms," said Marcien Jenckes, Executive Vice President of Consumer Services for Comcast Cable. "With this younger generation, more and more viewing is happening away from the traditional TV set and we have evolved our products and services to better engage them. Whether it’s Game of Thrones, Scandal or The Daily Show, Xfinity On Campus offers all the content they want - anytime, anywhere, on any device."
The other upside for Comcast is that it's offering college students the option of upgrading to a selection of premium channels, including HBO, Showtime, STARZ, and the Sports Entertainment Package, which includes channels like ESPN Goal Line.
