CBS CEO Says Apple 'Pressed the Hold Button' On Subscription TV Service

If you were looking forward to being able to bundle various cable channels on your Apple TV, it looks like you'll need to put that desire on ice, as Apple itself has apparently stalled its streaming TV plans. According to CBS CEO Les Moonves, who spoke at Business Insider's IGNITION conference in New York this week, his company had been in talks with Apple, but he believes the Cupertino company has effectively pressed pause on its development.

This long-rumored service, whenever it does arrive, would become a killer feature for the Apple TV, and offer non-Apple TV users a great reason to consider purchasing the device. In action, it'd be an effective "cable TV killer", because it'd allow users to pick and choose bundles which would include common channels, including of course CBS.

Ultimately, this subscription service might not be that inexpensive, so whether or not it'd actually be a "cable TV killer" remains to be seen. Moonves said that at last chat, he mentioned a price point of $35/mo to Apple, but what exactly that bundle would have included, we're not sure.

There is a glimmer of hope that whatever this service ends up becoming, it will be attractive to many consumers. Moonves went on to say that there's little doubt that Apple will in fact roll out this service at some point, and followed up with, "People will not be spending money on channels they don't want to watch."

If Moonves' words are treated as gospel, it's hard to predict when Apple will decide to launch this service, but it does seem inevitable that it's in the company's future.