Calvin Klein Has Their Own 3D Sunshades: Really!

And if you had any lingering doubts that the 3D push was in full effect, let those doubts be banished. You know things are getting a little crazy when a fashion icon like Calvin Klein actually takes time to produce a set of 3D shades and market them in the company's line. Klein's fashion brand is known worldwide, and there's a good chance that people who are turned off by typical 3D glasses will give it another shot if they can actually look good while enjoying the content.

Marchon 3D has teamed up with CK in order to make these shades a reality, calling them the "most technologically advanced, fashion-forward 3D sunglasses on the market." They are the only 3D sunglasses on the market that have a patent-pending curved lens to enhance the 3D experience, are RealD certified, provide UVA/UVB/UVC protection, and have photocromic lens technology, allowing consumers to wear their glasses indoors and outdoors. That sounds pretty thorough to us!  There's no mention of a price, but since it's CK, you know it won't be cheap. But these definitely look better than any other 3D glasses that we have seen.

 ck Calvin Klein Eyewear Announces 3D Sunglasses

With Marchon3D patent-pending 3D technology with RealD certification

Melville, NY(November 4, 2010) – ck Calvin Klein Eyewear has partnered with Marchon3D™ to infuse its patent-pending 3D lens technology into the designer eyewear sector.

The patent-pending M3D lens technology is the only curved 3D lens on the market that is RealD certified. The curved lens, matching the contour of the eye, improves and maximizes a consumer’s 3D viewing experience, allowing for a greater image immersion. The photocromic lens technology allows consumers to wear their glasses indoors and outdoors.

“With Marchon3D’s M3D technology and ck Calvin Klein Eyewear’s sleek, fashion-forward design, we are providing consumers the best 3D-enabled sunglass on the market,” said Claudio Gottardi, President of Marchon and CEO of Marchon International. “Having infused technology and fashion only raises the bar in the 3D eyewear field and Marchon is excited and proud to lead the industry.”

The ck3D sunglasses will be offered in three men’s and three women’s styles, each providing:

    * M3D patent-pending circular-polarized lens technology to provide the best possible 3D viewing experience
    * Photocromic capability, transitioning from indoor 3D glasses to outdoor UVA/UVB/UVC protected sunglasses
    * RealD certified

The ck Calvin Klein eyewear, part of the M3D collection, will be available December 2010 with the retail price of $180*.

*ck3D sunglasses are not to be confused with other 3D products on the market, which are not 3D sunglasses.

Marchon3D™was launched in July 2010, after Marchon Eyewear acquired patent pending 3D technology assets from MicroVision Optical. Marchon also signed a global licensing agreement with RealD Inc., the leading provider of 3D technology for cinema, consumer electronics and professional applications, to use the RealD brand for sales of Marchon3D™eyewear. Through the terms of the global licensing agreement, Marchon3D™ will distribute its RealD certified 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide.


Tags:  Glasses
Via:  Calvin Klein
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