Beer Company Experiments with Moonvertising

Rolling Rock, a subsidiary of Anheuser-Busch, has come up with an interesting ad campaign: offbeat, though definitely high-powered.  Or requiring a lot of power, anyway.

It appears to be a teaser to a new advertising campaign for Rolling Rock beer. According to their “Moonvertising,” web site: “…we’re trying a new, more tasteful advertising campaign this year: Putting our logo on the moon.” It goes on to invite readers to “broadcast your own message on the moon as well.”

Why, of course! There has to be a social media aspect to the campaign in this day and age. The web site is clever, but painfully slow — especially the videos.

Of course, being able to supply enough power to really burn something into the moon with a laser - not going to happen.  Nice ad campaign though!

Tags:  RIM, Men, XP, moon, Beer, RT, company, IM, COM
Via:  STL Today
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