AT&T Opens Retail Store on the Magnificent Mile, Takes a Page from the Apple Playbook
In an effort to change all that, the company is completely revamping and rethinking its retail experience, starting with a flagship store right on downtown Chicago’s “Magnificent Mile” on Michigan Avenue.
The 10,000 square foot store opens on September 1st and will focus on the "experience" of everything AT&T has to offer.
Image credit: Fast Company
When customers walk in the door, they’ll be greeted by an employee within ten seconds or ten feet, by gar, and they can enjoy the 18-foot video wall, an App Lounge where users can try out apps on a huge 55-inch screen, and several boutiques inside the store where customers can view demos or learn about features. You won’t hear the jingling of cash registers, either, because the 30-40 employees will check customers out using tablets and smartphones, instead.
According to Bloomberg, AT&T will have competition in the neighborhood; Verizon is giving its own retail stores a whole new look, including one that's just a couple of blocks away.