AT&T Adds Unlimited Prepaid Plan
“We recognize GoPhone customers have a need for unlimited calling or texting without the commitment of an annual contract,” said Judy Cavalieri, vice president of Prepaid Products for AT&T Mobility and Consumer Markets. “The new Unlimited Talk and Text package enhances our prepaid options to give customers the flexibility of a national network with no contract requirement.”
The plan may be new to AT&T and GoPhone, but it's not completely unique. We've seen similar unlimited prepaid plans from other carriers and mobile virtual network operators (MVNOs) before. For example, Boost Mobile introduced a $50/month plan with unlimited voice, text, and mobile web earlier this year.
For users who are thinking the new GoPhone plan could be a good substitute for AT&T's postpaid unlimited offering, there are a few things to consider. First, the GoPhone plans are only available on a limited number of devices. Second, phones acquired with a postpaid contract generally receive a larger subsidy and thus a lower price. Finally, network coverage for the GoPhone service is limited to AT&T's native network. The postpaid offering includes greater coverage through roaming agreements.
AT&T also offers a prepaid GoPhone plan with unlimited nationwide calling for $3/day. Under this plan, charges only apply on days when users make or receive voice calls.