Apple's Hush-Hush Weekend Retail Secret Revealed
"Apple Store 2.0" is what many are calling it. Rather than launch a new product, Apple revamped its retail stores with interactive iPad 2 displays. These high-demand tablets are being used as sort of interactive information cards housed in plastic cases next to retail products. Pressing the home button doesn't do anything, though depending on the product you're looking at, you can view the specs, compare devices, look up support, and more.
"What Apple's doing with this latest refresh is say they want not only their products to be worth more than diamonds, but they want their shopping experience to be too," Carl Howe, an analyst with the Yankee Group, told USA Today.
Pretty cool? Sure. A bit underwhelming given all the buzz? Absolutely.